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Influencer marketing is undergoing a radical change, moving away from the outdated schemes of working with popular bloggers. 2025 will be a turning point when brands finally realize the importance of authenticity and deep connections with their audience. Instead of chasing millions of reach, companies are increasingly investing in trusting relationships with real users of their products.

In the last days of June, at the electronic auction of the seized property of the state enterprise SETAM, a cut hornbeam branch caused a stir, which during a fierce auction was sold for 1,550 UAH instead of the starting price of 90 UAH. This story made the news and, of course, became the subject of memes and jokes. Actually, it is difficult to imagine that the winner of the auction, Iryna Yuriivna Antonyak, perceived this in any other way than as a joke, because the author’s imagination simply cannot imagine another motive. If so, then Ms. Iryna is a serial joker or has a special reverence for tree trunks — she has already won the auction at SETAM for four pine trees. However, in this auction, the pine trees did not have enough media coverage, and they were sold for only 75 UAH (the starting price). Actually, it would not be superfluous to remind you that the winner of the auction can simply refuse the winning lot, and in Ms. Iryna’s place, any adequate person would do so (but this is not certain).

In an era of war and technological struggle, data control is not just a matter of security, but a matter of state survival. Ukraine is already paying millions of dollars for its dependence on foreign clouds, and the lack of its own standards and solutions in cybersecurity and artificial intelligence could put the country on the brink of digital colonization.

A few years ago, Sam Altman admired Mark Zuckerberg's managerial style in hiring employees, but now he has become a victim of Meta's predatory strategy. At the heart of this Silicon Valley technological drama are multimillion-dollar contracts, the fight for talent, lawsuits and ambitions to build a superintelligence. dev.ua tells how Meta is trying by all available means (including not entirely legal ones) to close the gap with OpenAI.