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Ukrainian business has undergone tremendous transformations in recent years. Companies have learned to work in conditions of complete uncertainty, quickly adapt to changes and, most importantly, to calculate their own resources much more carefully. In this new landscape, it has become obvious: marketing can no longer be just an auxiliary function that «runs advertising» or manages social networks. Today, marketing is the foundation of business strategy, which directly affects the company’s revenue, stability and ability to scale.

After the start of the war in Iran, the oil market opened higher, but without the expected panic. On Monday, quotes rose to $82 per barrel, compared to $72 on Friday. This was announced by Serhiy Kuyun, director of the A-95 consulting group. According to him, investment bankers traditionally predicted scenarios of $100–150 per barrel, but the market reacted much more restrainedly.

In the last week, the world’s attention has once again been focused on Iran and the Middle East in general. After another wave of mass protests and their bloody suppression in January, the situation in the country began to develop even more rapidly and unpredictably in late February. On the last day of winter, after a series of military strikes by the United States and Israel, the death of Ayatollah Ali Khamenei, who had ruled the country for almost 40 years — since 1989 — was officially confirmed. The day before, it was reported that his son Mojtaba had taken over power.