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Analysis Paralysis Syndrome: Why Ukrainian Marketers Are Drowning in Data

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Analysis Paralysis Syndrome: Why Ukrainian Marketers Are Drowning in Data

The term “analytics paralysis” describes a situation where marketers lose productivity due to data overload or the complexity of processing it. This manifests itself in two ways: Infrastructure complexity — the company has accumulated numerous reports, conversions, GTM settings, and advertising systems, but maintaining this system takes more time than strategic work. Lack of clarity - even with a small amount of data, the marketer does not know how to structure it, what conclusions to draw, how to build reports and make decisions. Both scenarios lead to distraction from key tasks and reduced efficiency.

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