IT News

Sports enthusiasts from Aitutaki have developed an app to help find a sports group in their city. How Sportouch can help you find a company to play volleyball with on the weekend

UPD: At least 19 drones crossed Polish airspace, the country turned to NATO for advice

UCU lecturer calls on Ukrainian companies to share their AI implementation cases so that students in the Data Science program can study them

Google has lowered prices for video generation in Veo 3 and added support for vertical format

The fake recruiter first rejected the candidate, and then offered to “brush up” her resume for money. How the new scam scheme works

Residents of "Diya.City" have already paid over UAH 19 billion to the state budget — this is almost twice as much as last year

Microsoft will pay to use Anthropic's AI to reduce dependence on OpenAI

Welcome autumn with P2P campaigns from OKH

Scientists predict that by 2100, humans could have hunchbacks, claw-like hands, and smaller brains

A new level of AI personalization: how transformative models work + LLM in product recommendations

Blogs

A new level of AI personalization: how transformative models work + LLM in product recommendations

In modern eCommerce, personalization is no longer an optional option — it is becoming the main driver of growth. That is why more and more companies are implementing product recommendation technology. They help solve several important tasks at once: increase site conversion, increase the average check and use the marketing budget more effectively. McKinsey research shows that personalization allows businesses to reduce customer acquisition costs by up to 50%, increase revenue by 5–15% and increase ROI by 10–30%. According to Barilliance, up to 31% of online stores' revenue is generated precisely thanks to recommendation blocks.

Monobank has a feature that allows you to complain about fraudulent charges

“Killnet is just a marquee on the road.” A great interview with Sean Townsend, a legend of Ukrainian hacking

Andrey Baranovich (Sean Townsend) is a white hat hacker whose operations are really making Russia’s asses burn. Since the 90s, he has been developing the VX Heavens portal, dedicated to the study of viruses. This project has existed for almost twenty years, and was visited monthly by 100K people from all over the world who are interested in a rather narrow topic. However, in 2012, the Ministry of Internal Affairs seized the project’s servers.

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