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A crisis always tests a business for strength. At this moment, it becomes clear who was just talking nicely and who really holds on for both the team and the customers. But what exactly helps a brand survive when everything around is shaky? Today we'll talk about what makes a brand strong in difficult times, what to include in an anti-crisis plan, and why a crisis is an opportunity for growth.

Ukrainian startup chessed.me has transformed individual online chess lessons into a guided service for developing concentration and cognitive skills in children. The platform already works with hundreds of families in the UK, conducts thousands of classes and retains about 90% of customers in the first months. Now the team is preparing to scale the product in the US and EU and introduce AI into the educational process. Read our article to find out who is behind the startup and why it is growing rapidly.

Today, January 7, Ukraine celebrates Programmer’s Day for the first time on this date. Recall that on Christmas Eve, the Cabinet of Ministers approved a decree by President Volodymyr Zelensky on the emergence of this new professional holiday. In addition to greetings to our audience on this occasion, we decided to collect a small selection — who in Ukraine stood at the origins of this profession? Who can be considered the first and most prominent Ukrainian programmers and which of them left their mark on history? We have collected information about 5 Ukrainian scientists and scholars.