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On the eve of the interview with dev.ua, employees of the local Internet provider Elite-Line were eliminating the consequences of the arrivals — in Kramatorsk they deal with this constantly. According to the director of the provider, Mykola Kucheruk, while their team was working on it, three KABs flew literally 500 meters from their office. The consequences of this arrival will also have to be resolved quickly, because some subscribers were again left without the Internet. Elite-Line specialists arrive at the destination in a few hours, having endured a pause: no one has canceled the tactic of repeated strikes against the Russians, so it is highly undesirable to leave immediately. In this regard, the Internet provider’s employees are exposed to the same risks as rescuers and medics arriving at the scene.

In modern eCommerce, personalization is no longer an optional option — it is becoming the main driver of growth. That is why more and more companies are implementing product recommendation technology. They help solve several important tasks at once: increase site conversion, increase the average check and use the marketing budget more effectively. McKinsey research shows that personalization allows businesses to reduce customer acquisition costs by up to 50%, increase revenue by 5–15% and increase ROI by 10–30%. According to Barilliance, up to 31% of online stores' revenue is generated precisely thanks to recommendation blocks.