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A few years ago, a significant part of a creative’s value was tied to what they could do with their hands: write a text, draw a visual, find the right reference, put together a storyboard, edit a video, build a complex scene in 3D. Today, some of this work can be done in hours, and sometimes minutes. And it would be strange to pretend that this will not affect the profession in any way. It will. It already does.

The main demand from entrepreneurs is shifting towards simplicity and automation. According to the global Mastercard Dreamonomics study, small and medium-sized enterprises already use an average of five digital business tools, 89% want to use them even more, and 78% consider the integration of such services with each other to be critical.

In the 3rd episode of our partnership project with Google Ukraine — "AI to the rescue" — we took a look "under the hood" of Daylight, a premium supplier of interior textiles and wallpaper. The company's CEO, Yulia Bakun, shared her practical experience of integrating Gemini into workflows and talked about how automation is changing the routine of the B2B segment.

Denis Voznyuk works in the corporate security department of EPAM, and at home he has four 3D printers named after Air Force aircraft. He prints parts for FPV, caps for Stinger missiles, pillboxes for first aid kits, and even elements of lamps for operating rooms in Kharkiv and Dnipro hospitals for the Defense Forces. It all started with a collection for a thermal imager for a relative from the border detachment. Denis told dev.ua how the community of printers emerged, why he calls 3D printing "a rabbit" of volunteering, and what should not be allowed in helping the military. Below is his direct speech.