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Almost two years after the release of STALKER 2: Heart of Chernobyl, it finally received its first major story expansion, along with a massive update to version 2.0. The game received many improvements, brought back old features from previous games in the series, and most importantly, expanded the story of the Zone and Skif. After a few hours of marathon play, dev.ua shares its impressions of the updated STALKER and answers the question: does the "Price of Hope" expansion really bring players back to the Zone?

Marketing is no longer just about leads. In companies where it is linked to revenue metrics (CAC, LTV, ROMI), the costs of customer acquisition are on average lower and profits are higher. The article explains how to move from «advertising for the sake of advertising» to managing financial results. Marketing is often treated as an expense item and is the first to be cut during a crisis. However, according to McKinsey research, companies that increase marketing investments during periods of instability end up winning significant market share from competitors who have chosen austerity and silence.